Wiedenfels also shed further light on the company’s thinking in reaching the decision to combine the services instead of bundle, as its long-term strategy. Take that together, I have no doubt that we will be creating one of the most complete sort of four-quadrant sort of old, young male, female product out there.” “You’ve got the daily engagement that people enjoy with Discovery content versus sort of the event-driven nature of the HBO Max content. “We have HBO Max with a more premium male-skewing positioning, and then you’ve got the female positioning on the Discovery side,” he said. Speaking at the event this morning, Wiedenfels suggested the combination of the two streaming services would better reach both male and female demographics than the respective services did on their own. When the deal closes, the new media company will be run by Discovery CEO David Zaslav, and Wiedenfels will continue to serve the combined entity as CFO.
Discovery plus on hulu tv#
(TV and film studios), DC Films, TBS, TNT, TruTV, Cartoon Network/Adult Swim, Turner Sports and more, with Discovery’s HGTV, Discovery Channel, Discovery+, Food Network, TLC, ID, Travel Channel, Animal Planet, Science Channel, OWN and others known to traditional cable TV subscribers. Discovery becoming a powerful media empire that brings together HBO/HBO Max, CNN, Warner Bros. and EU approval - will see the new Warner Bros. The $43 billion merger - which is set to close in the second quarter now having received both U.S.
Discovery plus on hulu driver#
The exec also noted that the companies will more immediately benefit from the ability to optimize marketing for the services, which he said is a huge cost driver at present. “But the main thrust is going to be harmonizing the technology platform, building one very, very strong combined direct-to-consumer product and platform, and that’s going to take a while,” he said.
“So right out of the gate, we’re working on getting the bundling approach ready, maybe a single sign-on, maybe ingesting content sort of into the other product, etc., so that we can start to get some benefits early on,” Wiedenfels said during his presentation at Deutsche Bank’s 30th Annual Media, Internet, & Telecom Conference on Monday. What that solution will look like, more specifically, is less clear. But given those changes will take time, they plan to offer some sort of interim solution sooner. This morning, Discovery CFO Gunnar Wiedenfels said the companies plan to combine the two streaming services into one offering. media companies, there’s now a hint as to how this merger will impact the companies’ respective direct-to-consumer streaming services, HBO Max and Discovery+.
Following last week’s news that Discovery’s shareholders approved its merger with WarnerMedia, which will create one of the largest U.S.
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